Claims like "High Protein" or "Low Fat" are some of the most valuable words on a package. They catch a shopper's eye and help a product stand out on shelf. But each one is a regulated term. The FDA sets a specific threshold for every nutrient content claim, measured against the Reference Amount Customarily Consumed (RACC) for that type of food. Working out which claims you qualify for usually means checking every nutrient in your recipe against the rules by hand.
Possible Nutrition Claims does that check for you. It compares your recipe's nutrition with FDA nutrition claim thresholds and lists the claims your product may qualify for, each with an explanation of why it was suggested. You may even find selling points you hadn't thought of, like a beef jerky that qualifies as "High in Vitamin B12."
Plan availability: Possible Nutrition Claims is available on the Professional and Enterprise plans.
Market: Claims are currently based on FDA (US) nutrition claim thresholds.
Where to Find It
Open any recipe and click the Recipe Builder tab. Scroll down below the ingredient table and the reference amount section to Possible Nutrition Claims.
How to Use It
Open your recipe and click the Recipe Builder tab.
Scroll down to Possible Nutrition Claims.
Review the claims listed. Each one is a claim your recipe may qualify for based on FDA thresholds.
Hover over a claim to see why it was suggested. For example: "Because your recipe contains more than 20% of the Daily Value requirement of Vitamin B12, High in Vitamin B12 is proposed as a possible nutrition claim."
Hover over the info icon next to the section title for a reminder on how to use these suggestions.
If you change your recipe or serving size, check this section again to see how your claims have changed.
Good to know: Suggested claims are for your reference only. They're not added to your label or packaging automatically. If you decide to use a claim, add it to your packaging artwork yourself after verifying it.
Common FDA Claim Thresholds
Every threshold below is measured per RACC.
Claim | FDA requirement |
Low Fat | 3 g or less of total fat |
Low Sodium | 140 mg or less of sodium |
Low Calorie | 40 calories or less |
Good Source of [nutrient] | 10% to 19% of the Daily Value |
High in / Excellent Source of [nutrient] | 20% or more of the Daily Value |
High Fiber | 5 g or more of fiber |
For the full list of claims and their requirements, see the FDA Nutrient Content Claims Guide.
Before You Put a Claim on Pack
Qualifying for a claim is the first step. A few FDA rules also affect how the claim appears on your label:
Your RACC has to be right. Claim thresholds are based on the RACC for your product category, not only the serving size on your label. Check the reference amount section just above Possible Nutrition Claims to confirm your category.
Protein claims need a %DV. If you make a protein claim, you must declare the %Daily Value for protein, which is based on protein quality (PDCAAS). See How Can I Make a Protein Claim on my Label?
Some products need a disclosure statement. If a product making a claim exceeds certain levels of total fat, saturated fat, cholesterol or sodium per RACC, the claim must be paired with a statement such as "See nutrition information for sodium content."
Use the defined wording. FDA claims use specific terms and approved synonyms. "High," "Rich in" and "Excellent source of" are interchangeable, but made-up variations aren't.
Nutrient content claims are one type of claim. Health claims and structure/function claims follow different rules. See Health vs. Nutrient Content vs. Structure/Function Claims.
Why Possible Nutrition Claims Matters
Find marketing angles you might have missed. Vitamins and minerals often qualify for claims nobody thought to check, giving your marketing team new messaging backed by your nutrition data.
Avoid non-compliant claims. A claim that doesn't meet FDA thresholds can lead to relabeling, product withdrawals, FDA warning letters or consumer lawsuits over misleading labeling.
Faster handoff to marketing. Instead of R&D calculating claims by hand, everyone can see which claims the current formula supports.
Clearer reformulation targets. If a product is close to a claim, like "Good Source of Fiber," you know exactly which nutrient to work on.
A final check before print. Suggested claims are based on estimated nutritional analysis, and actual values may vary with your specific ingredients. Always verify a claim against current FDA requirements and your ingredient specifications before it goes on a label.
For expert support, Hire A Labeling Expert to have your packaging artwork reviewed, or